Dwayne Hogan

SEO Ops for Marketing Teams

I create 12-24 month SEO roadmaps that help marketing teams achieve organic traffic and sales goals. I work alongside you marketing team, to help you understand where growth opportunities exist for your site and areas of your site that can be preventing growth.

About Me

Hi! My name is Dwayne Hogan. I have developed and executed SEO strategies with small businesses and Fortune 500 companies for over 10 years. My passion is to help marketing teams develop an SEO strategy that will boost traffic, generate leads, and increase sales.

Check out my resume

My SEO Ops Products

Ways I can help increase your marketing success in 2022:

📈 SEO Keyword Research and Content Strategy

Struggling to create content that drives sales?

I work with marketing teams to develop a comprehensive SEO keyword research and content strategy for your brand that designed to drive traffic, lead, and sales growth in the next 12-24 months.

🤼 Competitor Analysis

I help teams know exactly how competitive an industry is.

My Share of Voice analysis identifies which domains are most competitive in your space and the content that’s driving the most traffic to their sites. I will also highlight new up-and-coming competitors you should keep an eye out for.

🛠️ Website Quality

Great content built on a site with tons of errors is wasted content that will have difficulty ranking. I deep dive into your site with a 90-point SEO audit.

But, I won’t just stop at telling you what’s wrong with the site. I go one step further and explain in detail how to fix every issue, making it super easy for your developers to know exactly what’s wrong and how to fix it.

🚀 Quick Win Opportunities

To keep the flywheel going for SEO growth, I like to actively respond to changes in Google and updates to the site. To stay responsive to these changes, I review the following “quick win” areas:

Featured Snippets

“Striking Distance” keywords (keywords ranking on pages 2 and 3)

Pages that have seen month-over-month, quarter-over-quarter, and year-over-year degradation.

Search engine result click-through rate optimizations

🚚 Domain Migration/Site Redesign Support

Too often I have seen domain migrations and site redesigns turn into disaster because of poor SEO planning. One small misstep with how new URLs are handled or with changes in internal linking can cause huge traffic losses.

With my pre- and post-launch process, you can know that every “t” has been crossed and every “i” has been dotted.

🔎 Site Acquisition Due Diligence

My due diligence process involves reviewing every inch of the site you’re looking to acquire, including traffic and ranking trends, technical SEO quality, and backlinks, ensuring that the site you’re acquiring will provide long-term, sustainable SEO value.