My keyword research and SEO growth process involves the following:
- Identify keywords your target market uses
- Group those keywords into semantic groups
- Map those groups to current and future URLs on the site
- Prioritize URLs by traffic or revenue opportunity
A Google Sheets tool I built called Evie Strategy helps me efficiently perform these steps.
The tool uses keyword data from SEMRush to build a comprehensive roadmap for growth on your site.
Also, to implement this process for yourself, get a blank copy here. This template has a link to instructions with screenshots on how to use the tool.