How to Create a Strategy for SEO Traffic Growth

My keyword research and SEO growth process involves the following:

1. Identify keywords your target market uses
2. Group those keywords into semantic groups
3. Map those groups to current and future URLs on the site
4. Prioritize URLs by traffic or revenue opportunity

A Google Sheets tool I built called Evie Strategy helps me efficiently perform these steps.

The tool uses keyword data from SEMRush to build a comprehensive roadmap for growth on your site.

Here’s an example of a completed version.

Also, to implement this process for yourself, get a blank copy here. This template has a link to instructions with screenshots on how to use the tool.